Impact

In the heartlands of India, where tradition meets craftsmanship, there are approximately 7.5 million artisans who give life to the vibrant tapestry of Indian handicrafts. Unfortunately, this sector remains largely unorganized, with rural artisans grappling with limited market access.

These skilled individuals inherit their craft from generations yet find themselves caught in a convoluted supply chain. As their creations change hands several times, the final product often reaches a store with a high price tag. Sadly, these artisans, who should be the rightful beneficiaries, continue to toil in poverty.

At Meri Mitti, we are on a mission to break this cycle of exploitation. By ensuring that the fair value of their work reaches the hands that created it, we aspire to make a meaningful impact on the lives of these artisans.

In aligning with Sustainable Development Goals 8 (Decent Work and Economic Growth), 10 (Reduced Inequality), and 12 (Responsible Consumption and Production), we strive to create a more equitable and sustainable ecosystem. When you choose to buy from Meri Mitti, you aren’t just acquiring a product; you are participating in a movement to make a positive change.

Join us in this journey, where every purchase will become a catalyst for positive change and a celebration of authentic stories.

Buy from Meri Mitti. Buy it Right.