About us

In the winter break of 2021, then 12-year-old Ahan Dasgupta, accompanied his parents to a Dokra village near his hometown of Jamshedpur. The scene that awaited him was both heart-wrenching and eye-opening – artisans dwelling in abysmal poverty, still engaging in the barter system to make ends meet. Ahan couldn’t believe that in this era of technological marvels, these craftsmen were still being exploited by middlemen. The revelation hit harder when he discovered that Dokra artifacts was being sold in international markets at a staggering 10 times its local value. It was then that the idea of Meri Mitti was born.

The venture took its official form in the early months of 2022, with a determination to disrupt the status quo and champion a fairer, more equitable world.

Meri Mitti became a United Nations Partner in 2024. We have also been recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), Government of India.

Equity: At Meri Mitti, we champion equity by ensuring that artisans receive fair compensation, eliminating intermediaries and creating a platform where every individual has an equal opportunity to thrive.

Community: Our foundation is built on fostering a strong sense of community among artisans and consumers alike, encouraging collaboration and shared support to uplift communities through sustainable fair-trade practices.

Conscious Consumption: Meri Mitti advocates conscious consumption, challenging the conventional by offering a direct connection between buyers and creators, enabling informed choices that prioritize quality, authenticity, and ethical production.

Culture: Embracing the richness of India’s culture, we celebrate authenticity and tradition, providing a space where artisans can showcase their cultural heritage through their craft, while preserving and promoting cultural roots.

Sustainability: Committed to a greener future, we integrate sustainability into every aspect of our work, promoting eco-friendly practices and offering consumers a responsible way to shop.